(6-11) ① Here is some relevant information:
If the number of double bonds in the conjugated system is q, that means we have 2q electrons in the system. For reasons that we won't get into at the moment, only 2 electrons can be in each eigenstate of the system.
We can define the building block of a conjugated system as comprising a pair of carbon atoms with one double bond and one single bond, as shown below. We can then define the length of our box (L) in terms of the length of this basic unit (j):
(apologies about the bond angles, or lack thereof, in this picture: we're taking a very simplistic view here, so we'll pretend the molecule is linear, just for simplicity).